Darrell “Tuffy” Nelson, father of current Owner Kenny Nelson, started Pine Lakes Feed in Perham, Minnesota in 1947. After returning to Perham from college in 1964, Kenny developed the Tuffy’s Dog Food Company in partnership with his father. This was an excellent extension of the business considering most of the raw materials used in dog food were already at Pine Lakes Feed.
After 39 years of manufacturing Economy line pet food Tuffy’s leaped into the Super Premium Pet Food Industry and developed a nationally known product called NutriSource Super Premium Pet Food. Experiencing success within the Super Premium lines Tuffy’s expanded in 2007 with their Holistic line of Pet Food called Pure Vita. Again Tuffy’s was thriving in the Super Premium lines and in 2009 brought in an Organic line of Pet Food called Natural Planet Organics.
Tuffy’s Pet Foods along with Kenny’s Candy & NutHeads Chocolate Factory are all companies under the family of ownership known as KLN Family Brands.
PureVita’s™ select pet formulas are carefully prepared using specifically selected natural, holistic ingredients (with added vitamins and minerals) to support your pet’s overall health and emotional well being. PureVita™ utilizes highly palatable, single protein sources and a variety of wholesome fruits and vegetables, each chosen for it’s unique nutritional values. PureVita™ also features cranberries, apricots and pomegranate which are popularly known for their rich antioxidant benefits. PureVita™ is “pure life” and will support your loving pet’s health and well being.